In the retail sector, Wi-Fi is no longer just a tool for providing connectivity to customers; it has evolved into a powerful marketing lever. Cambium Networks, a leader in wireless solutions, has developed advanced technologies that transform Wi-Fi infrastructure into a tool for analyzing customer behavior and personalizing their shopping experiences. This evolution not only improves connectivity within stores but also offers new opportunities for retailers to engage and retain customers. Let’s see how.
Wi-Fi as a marketing lever in retail
Today, free Wi-Fi is a standard service in stores, but Cambium Networks has developed solutions that go far beyond simple connectivity. By integrating Wi-Fi technology with sophisticated data analysis tools, retailers can gather valuable insights into customer behavior, such as shopping paths, time spent in-store, and areas of greatest interest. This data, collected anonymously and in full respect of privacy, allows retailers to personalize the commercial offering and optimize space layouts, thereby enhancing the shopping experience and increasing conversion rates.
A concrete example is the use of Wi-Fi in shopping centers, where the average time spent by customers is higher. This allows for a detailed picture of customer preferences, monitoring which customer segments visit certain stores, which paths are most frequented, and which stores customers linger in the most. These data are extremely important for marketing departments, as they enable the creation of personalized and thus more effective communication campaigns, significantly improving commercial performance.
Improving customer experience
In addition to data collection, Cambium Networks’ Wi-Fi offers customers a stable and fast connection, enhancing their overall in-store experience. Good connectivity allows customers to use their mobile devices to search for product information, compare prices, or share their shopping experiences on social media in real time. This not only enriches the shopping experience but also creates new opportunities for engagement through digital platforms.
Cambium Networks Solutions
cnMaestro is a next-generation network management solution designed for Cambium Networks’ wireless and wired solutions. It offers flexible scalability and centralized control through a single pane of glass, ensuring secure and comprehensive lifecycle management of the network. With zero-touch provisioning, monitoring, and troubleshooting capabilities, cnMaestro simplifies operations and ensures continuous, optimized maintenance.
X7-35X is an indoor access point that supports Wi-Fi 7. It can transmit data at very high speeds (up to 9.2 Gbps, aggregating all available bands), but what sets it apart is the maximum number of concurrently connected users, which can reach up to 768 per device, making it suitable even for the largest, most crowded stores or large shopping centers. This device already integrates all the functionalities to quickly set up guest portals. It is also future-proof, supporting IoT protocols like BLE and ZigBee.
Aikom International and Cambium Networks
Wi-Fi has become much more than a simple connectivity service: it is a powerful marketing tool that can transform the shopping experience and significantly boost sales. Aikom International, the official distributor of Cambium Networks, is the ideal partner to implement these solutions.